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From what I've been told by Diamond sales department, if you are currently a diamond owner and want to add points that count towards loyalty levels, a cheaper method is to purchase the point from another diamond owner. Otherwise, you will end up paying full price for points through Diamond when you attempt to convert points you have purchased on the normal resale market. If you are an owner, and want to buy points from another owner, Diamond has a program that allows for you to make that purchase between the private parties but then make the transfer of points from owner to owner. Become a diamond owner...go find another owner who will sell you points! I would sell some of my points at a much cheaper price than what Diamond sells for if I found an member who wants to buy!