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There are 3 levels of AI (Platinum, Premium and Deluxe) and different price levels for Kids, Seniors and Adults. Price can also fluctuate based on when and how you buy. They are running specials all the time. Buy at the resort and usually you pay more. If you're an owner buy AI when you rent your week. If you want to sit through a presentation you can usually get $300-$400 off but it is the last thing I would do if I'm on vacation.