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People who were loyal Marriott customers before becomming MVC owners understand the difference in how loyalty is treated. Vacation Club was ALWAYS a big let down from what you were used to in the hotels. IMHO this was one big reason big Marriott spun off MVC. Now they can measure the customer satisfaction and control the brand identity more without the big real estate overhang that they hated. What Marriott does great is managing properties and treating people well in hotels. Managing customer service for MVC is a completely different story,