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Well I think by your own definition you nailed it as a scam; i.e. "game involving skillful persuasion or clever manipulation of the victim." Nobody tells buyers "they have to learn to play the game" in order to enjoy the benefits of their points. And they (we) have every right to be outraged when they find out. If you get a good deal on a resale then it may be worth the hassle but not if you've paid out many thousands of dollars anticipating a seamless reservation experience.