Secondary market vs purchase from developer

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Original Message:

Re: Secondary market vs purchase from developer (by Jeff H.):

jonr5 wrote:
I bought directly from Westin. But honestly, I think you would be better off buying off Red Week. The ability to convert to Westin StarPoints is really outweighted by the savings of purchasing on the secondary market.

Moreover, you are able to to still trade between the Westin Vacation Ownership resorts and through Interval International.

I got couple questions. What's the conversion rate from StarOptions to StarPoints? 1 to 1 or something else? Is there a fee for the conversion? If yes, how much? Is that the only difference of buying from Redweek.com/Ebay.com versus buying from Westin? Assuming we are talking about a SVN Mandatory resort.